[Filed Under: Branding, Website Development, Web Design]

5 Reasons Websites FAIL

Things to Watch Out for When Evaluating Your Website

Remember, the primary job of your website is to convey your value, importance, and quality to your client base. If the impression your website gives doesn't match your business, then it's a good bet that you're turning clients away. (Think about it. Would you engage a business if all you knew about it is that it has a bad website?)

New Clients Visit Your Website First

Many of your first-time clients—about 80%—will visit your website first, before contacting you. Not convinced? When you last booked a hotel for business or a vacation, chances are, you went to its website first.

Looking online has become so ubiquitous we don't even think about it anymore. When choosing which hotel to book, for example, we are usually biased towards a well-designed hotel website rather than a bad-looking one. No need to guess which hotel gets the reservation.

A website is invaluable because it is the world's window into your business—and out on the Internet, you are your website. Sadly, as valuable as this resource is, it is often one of the most overlooked business assets. In fact, we are surprised at how many business websites perform so poorly. So, to help you evaluate your website, we've assembled some of the top reasons a website fails at its job. If any of these sounds like your website, it's time to get some professional help.

5 Reasons Websites Fail:

• Stale Website Content
• Indiscriminate Use of Flash
• Zero SEO
• Bad Design
• Inflexible Technology