Hotel Abrego came to us for a full Branding Strategy, including Logo and Identity design, Signage, Advertising, and other components. As a new upscale boutique hotel in Monterey, Hotel Abrego needed to establish a Brand and matching visual imagery reflecting their nature—and attracting prospective guests and meeting planners. We created an identity that is truly unique, and that can be used on everything from signs to chocolates left on the pillows.