Up next: new website design, print ads, business cards, and SEO.

Sometimes a traditional logo can outlive its usefulness. Especially if your market changes. So you invest in establishing a new brand.

Noble Pride came to us, when they decided to shift their market to the upscale Pebble Beach and Carmel, California neighborhoods. They needed a logo that is both memorable, modern, fun, and at the same time conveyed stability, responsibility, and modern.

It took us over 300 hours of sketching different models before we settled on the 5 candidates. This is the one Noble Pride chose. We think it was a wise choice, but then, we're a little biased.