Whether it is SEO, Web Development, Social Media Marketing, Logo Design, or Print Advertising, there is a lot of design work  that goes into making it look easy.

Making the so-called "hand" or  technique of the artist or engineer unnoticeable takes a lot of skill and experience.  

For example, in this design study for Shades of Pale (which we later used as the basis for beer bottles) explores the branding images we needed to imbue the logo with. We wanted to depict excitement (hence the downhill skier), a sense of adventure, and camaraderie. Note the subtleness in how all that is achieved by reducing the visual elements to only a few colors and an image of a skier (that together imply outdoor activity and adventure).

For the more observant, you will notice that our Art Director also added visual mechanisms that forces the viewer's eyes to look at the components of the image in a prescribed sequence. First the banner, next the skier, and then the logo marque.