What is a Web Marketing System?

As its name implies, a Talino Design web marketing system is a tightly integrated collection of marketing tools centered around a presence on the Internet. Accessible via a browser, the center of this mechanism is a web technology that enables a business to centralize its efforts in delivering its marketing messages. [Click here for a full diagram] It has a single point in the form of a web site management system from which to launch and use these tools.

To fully grasp what a Talino Design Web Marketing System is, we must define it along 3 related dimensions: as a branding strategy, as a marketing toolset, and as a technology.

As part of a Branding strategy, Web Marketing System focuses on establishing (or promoting) the business brand through the effective use of web-related channels. These channels include (but are not limited to) Social Media, eMail, Search Engine Optimization, eCommerce (as an online store). The use of these channels are coordinated through the web site.

As a set of Marketing tools, a web marketing system provides a business with several options (i.e. channels) to market its products to its potential customers. The composition of the marketing toolset (in the form of modules that can be added any time required) may vary depending on business need. For example, there are tools for managing the business website, 3rd-party advertising, event management, handling social media marketing, supporting customers, training, and email marketing. The list goes on.

As a Technology platform. The centralization of marketing tools is perhaps the most powerful advantage of this sytem. By centralizing the marketing tools into 1 repository, it allows the business to reuse the information for different marketing channels. It requires specialized technology to make this happen.