It typically takes our skilled designers 200 hours to get a good design from which to start with (and this piece was no exception). It takes at least over 50 steps to come up with a Talino Design piece. More if it is going to be part of a web site.  

It takes tenacity and dedication to find the ONE design that will ring true to the desired branding message.

Every good design must have unmatched standards of technique around  the use of color, gradients, and fonts carefully blended in proportions that will match the persuasion architecture required by the client.

At the end of the day, however, it is the SIMPLICITY of the design that provides impact and leaves the audience with something to remember.

Up next: new website design, print ads, business cards, and SEO.

Sometimes a traditional logo can outlive its usefulness. Especially if your market changes. So you invest in establishing a new brand.

Noble Pride came to us, when they decided to shift their market to the upscale Pebble Beach and Carmel, California neighborhoods. They needed a logo that is both memorable, modern, fun, and at the same time conveyed stability, responsibility, and modern.

It took us over 300 hours of sketching different models before we settled on the 5 candidates. This is the one Noble Pride chose. We think it was a wise choice, but then, we're a little biased.

Sharon M. Wesley MD needed a Brand that would convey her identity for an expanding medical practice. The Branding and Identity needed to reflect both a mathematical and scientific side, balanced with an Asian-influenced philosophy and aesthetic. The color palette is truly unique, with a feeling of warmth and abundance. The logo mark reads as lettering, symbol, and "chop"—and can be used as a border pattern as well as in a compact square format.

Talino Design is about communicating. Whether it is SEO, Social Media, Web Development, or a professional business card.

A piece by Talino Design is engineered to communicate along many dimensions. Nothing is included by mistake.

Take this card for example. Subtle color shifts, mathematical elements (the built-in protractor and ruler), and a classic font work together to communicate the nature of the business. Printed on two sides, a heavy 120 lb weight paper would also tell us that the card is from a business that serves the uber-chic environs of Pebble Beach, California.

Upscale design for the luxury market (Pebble Beach, California, for example) requires a higher level of finesse and artistic taste.

In addition to the branding, the focus of the design is in communicating high performance, top-notch engineering, and unparalled luxury. Striking a delicate balance among these elements so the work doesn't become gaudy-looking needs a formidable attention to detail.

Click on the image to see how our Art Director managed this.

Hotel Abrego came to us for a full Branding Strategy, including Logo and Identity design, Signage, Advertising, and other components. As a new upscale boutique hotel in Monterey, Hotel Abrego needed to establish a Brand and matching visual imagery reflecting their nature—and attracting prospective guests and meeting planners. We created an identity that is truly unique, and that can be used on everything from signs to chocolates left on the pillows.