For Batista Moon Studio, we created a Branded Website Design for the front-end—and a powerful Web Marketing System for the back-end. Since they are (fantastic) photographers, the focus needed to be on their work, so we created a design that is a frame for the photographs, subtle, yet conveying a sense of their identity and craftsmanship.
View Batista Moon Studio Website 

Whether it is SEO, Web Development, Social Media Marketing, Logo Design, or Print Advertising, there is a lot of design work  that goes into making it look easy.

Making the so-called "hand" or  technique of the artist or engineer unnoticeable takes a lot of skill and experience.  

For example, in this design study for Shades of Pale (which we later used as the basis for beer bottles) explores the branding images we needed to imbue the logo with. We wanted to depict excitement (hence the downhill skier), a sense of adventure, and camaraderie. Note the subtleness in how all that is achieved by reducing the visual elements to only a few colors and an image of a skier (that together imply outdoor activity and adventure).

For the more observant, you will notice that our Art Director also added visual mechanisms that forces the viewer's eyes to look at the components of the image in a prescribed sequence. First the banner, next the skier, and then the logo marque.

It typically takes our skilled designers 200 hours to get a good design from which to start with (and this piece was no exception). It takes at least over 50 steps to come up with a Talino Design piece. More if it is going to be part of a web site.  

It takes tenacity and dedication to find the ONE design that will ring true to the desired branding message.

Every good design must have unmatched standards of technique around  the use of color, gradients, and fonts carefully blended in proportions that will match the persuasion architecture required by the client.

At the end of the day, however, it is the SIMPLICITY of the design that provides impact and leaves the audience with something to remember.

Formidable web design requires the practiced eye of a craftsman, the expressiveness of an artiste, and the pragmatic and logical approach of a systems engineer.

To appreciate a Talino Design website, look beyond details. Look at its intent. Some may not be obvious (because they were designed that way), but try looking deeper into the proportions of the site, why uncommon color was used, and why the Art Director chose those fonts. At Talino Design we understand that an image (whether that is a banner or a button) for web marketing requires an inner understanding of how to present a brand. Once we release a design, we are certain that it will contribute to the web marketing efforts of the client.

Innovation is about experimentation AND the willingness to throw pieces away.

At Talino Design, we explore a lot of design avenues for each of our clients. Most do not make it past our high demands for innovation. Those that do, we then subject to rigorous branding engineering methodology.

Here is a sample that made it to the final 5.

Simplicity is about removing everything that is not necessary.

The temptation to put everything into a design is an overwhelming tendency that we've learned to curb. Our clients typically have a hard time adjusting to a smaller more compact message. That is, until they see the finished work.

Up next: new website design, print ads, business cards, and SEO.

Sometimes a traditional logo can outlive its usefulness. Especially if your market changes. So you invest in establishing a new brand.

Noble Pride came to us, when they decided to shift their market to the upscale Pebble Beach and Carmel, California neighborhoods. They needed a logo that is both memorable, modern, fun, and at the same time conveyed stability, responsibility, and modern.

It took us over 300 hours of sketching different models before we settled on the 5 candidates. This is the one Noble Pride chose. We think it was a wise choice, but then, we're a little biased.

The SEO and Social Media advantages of a well-stocked eCommerce store is well-known.

At Talino Design, we do not see eCommerce, SEO, and Social Media, as separate functions. Rather, they are simply components of a larger web marketing engine.

By showcasing Doran Poma products on the website, more of her products get exposed, and traffic increases.

SEO, Social Media Marketing, & Web Development are process services.

Here at Talino Design, we always start from the premise of PURPOSE.  We create a blank slate and include the design elements we think needs to be included and then remove everything else.

The example here shows all the design elements stripped down to its bare minimum. From here, our Art Director will include the layout for content. After that, our SEO experts, Social Media Professionals, and User Interface Experience designers will take over. They will annotate the locations where your content will best be viewed, what keywords should go into the upper half of the screen versus the bottom half, and so on.

Shades of Pale Brewing Company came to Talino for full Branding, including Logo and Identity design, Web Marketing System, and other components. Shown here is the Website visual design, built on a full-featured Web Marketing System with modules for Social Media, Blog, e-Newsletter, and other marketing tools.
View Shades of Pale Brewing Company Website