All your SEO and Social Media efforts will only get you so far. Visitor conversion is Website ROI. That Return on Investment translates directly to cash.
In simplest terms, your website needs to turn visitors into sales, otherwise, you website is wasting web marketing dollars.
Your website has 3 seconds to impress, cajole, and lead a visitor to become a prospect and customer. TIC, TOC, TIC, TOC...
SEO will only get you so far. All your best SEO efforts will be USELESS if your website cannot convince a visitor to purchase your products or services. This is why we believe in a well-rounded web marketing strategy of combining SEO, Social Media, Website Conversion Maximization, and Branded design. We think you have a better chance of succeeding in your web marketing when you implement consistent, synchronized strategies under one common platform (a web marketing system).
At Talino Design, our goal is to help your website lower its visitor bounce rate. We engineer websites to engage visitor attention better and effectively lead them to take the action you want them to take. We use several marketing and engineering tools to achieve this.
Structural and Usability Analysis
Landing Page Optimization
Testing Metrics & Analysis
Website Content Optimization
Website Conversion Performance Metrics
Today’s web marketing website is a compromise between SEO-friendliness and usability. Our brand engineering process helps us design the architecture of your site—based on your objectives and desired results (what you want your visitors to act on while on your website). Understanding your goals allows us to embed conversion elements into the structure and use graphic technique that will help persuade your customers. We can provide evaluations, measurements, and recommendations relating to the overall (and details of) your website architecture.
A landing page is the page a search engine, or a link sends your visitor to. It is your visitor’s first exposure to your business. We can build your landing pages so it will engage your customers and guide them further into your website—or complete a sale.
Conversion Funneling Optimization (Sales Funneling)Not all web traffic is desirable. Qualifying a prospect is a very fundamental principle in sales. A Conversion Maximized website is able to guide customers from a passing interest in your products or services and convert that into a sale. It can also qualify each visitor.
It’s all in about the details. Alternative vocabularies, different grammar, different pictures and images affect how visitors react to your website. The pursuit of conversion perfection must be relentless. Small changes can mean the difference between blah and wow. This is why we test. Whether A/B or Multivariate, the underlying philosophy is the same. Attention to detail gets you there.
Content is KING.
We’ll say it again: Content is KING.
This is the reason why we employ professional, seasoned copywriters.
Strong, compelling, and original content defines your web marketing effort. It makes it professional, powerful, and convincing. Good content will always garner interest. Outside interest creates links. Links will place you higher in the search engines reputation meter.
A strict maintenance regime that constantly monitors the quality of your content will resolve issues like broken links, outdated content, and simple bad grammar. It also keeps your website focused on your branding and marketing goals.
What gets measured gets done. What gets measured and analyzed gets perfected.
At Talino Design we believe that quality improvement can only be achieved by setting measurable goals and tenaciously working towards achieving those goals. We can provide you with a periodic detailed report of your website’s performance, our recommendations, and several key index checkpoints. This enables us to fine-tune your website.
To help you start on your web marketing, we offer a Social Media evaluation of your website around strategies that clients typically ask us to focus on. The evaluations are complimentary and completely risk-free. Simply fill-out the evaluation request form and select one of the customized evaluations. [Click here for Complimentary Evaluation].